The Cook Islands Tourism Industry Council was formed in 2008 and we are engaged in promoting the interests of our members and the tourism industry at large; sometimes independently, other times alongside government and other stakeholders. But always with the sole aim of improving the quality of the Cook Islands as a destination, so that visitors to our shores can enjoy the best possible experience.
We have come a long way since the first Air New Zealand DC-8 service landed in Rarotonga in December 1973 and opened our doors to the rest of the world. Today we represent over 150 businesses, comprising airlines, accommodators, tours, transport, inbound tour operators, travel agencies, retailers, restaurants, banks, publishers and others. Collectively our members employ the vast majority of tourism sector employees in the country and generate in excess of $200m annually in revenues; roughly half of the country’s GDP.
Tourists want better value for money than ever before so our industry has had to adapt to many changes in the way we deliver the island experience and ensure we exceed the expectations of our customers. To this end we have collaborated with the Cook Islands Tourism Corporation to roll out a revamped tourism accreditation scheme that currently has over 230 accredited businesses.
2020 is the year of our next biennial Tourism Industry Awards where we recognise and celebrate excellence in our tourism industry.
So, whether you’re a new visitor or returning, we warmly invite you to join in our celebrations as you explore the unmatched natural beauty of our islands and discover your perfect holiday location.
Liana Scott (President)